There are many radio promoters out there who will be willing to take your money. They will do anything and tell you, the artist that you rock etc etc. Here are some more things to keep in mind
College Radio: College radio is relatively inexpensive, and will allow to create some good-looking charts and reports to show retail, press and clubs. Even we are doing high-level commercial radio, College should be considered for every campaign.
Faxes: A good promoter should include the faxes, though they are not cheap, as this is the fastest way to get a summary in a single-page of info to the stations, may be with pictures. (more…)
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9 in 10 music business professionals are not good. Sorry to say but that is a fact. Promoters for example will take your money and wont do any work for you but will tell you that you are the best and that your music rocks.
Before you hire a radio promoter make sure you ask a few questions so you wont get burned. Making contact: Make sure contacting the promoter is possible on a regular basis. He should be reachable easily when you need them most.
Reports: Report is one important aspect you can find with well-organized promoters. These reports only show how and what is going on with your airplay each week.
Office: Check, if the radio promoter has an office (even a small one), then it is better to hire him.
Assistants: If the promoter is handling more than one genre of music at a time, then assistants are necessary. It will not be possible to call more than 150 stations a week, do reports, faxes, emails and talk to you when calling.
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I have been in the business for years and I have seen many thing going down wrong. Bands and artists fail to make the right decisions all the time and get scrwed over and over by so called music promoters.
Radio promotion is a gloomy and puzzling region of the musical landscape. Here is a checklist on how to go about selecting a promoter to push your music.
Here are a few things you can consider which will help you with your chance of success. Radio promoter, means an airplay promoter, but not a club or booking promoter. The big concern is if you choose the wrong person to promote your artist and end up with bad results, you can’t just go back. That’s the end for that CD (at those stations). That CD will be “an old project” at the stations, and you can’t go back to them until you make a new release.
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Entertainment promotion involves people and actions. People known as promoters work hard to market and promote festivals, concerts, nightclubs, raves, etc for the purpose of promoting music and artists. Typically, promoters are contractors hired by bands and these people earn money from colloquially cuts or royalties generated by the music they promote. Their main goal is to promote artists and music for generating income.
More often than not, the promoter gets a small percentage or admission fees or door fees. Some promoters are independent contractors who rent venues for a flat rate or earn money from revenue shares. Some of the promotional methods involve advertising and making connections with the right people. (more…)
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Promoters have a mailing list in which this list consist of preferred contacts, guests, and so forth. Particularly the email list is sent out to potential clients. Social networking is one of the most recent music promotional tools used by musicians and promoters. Event listing sites are targeted for publicity, mailing lists, invites, and so forth.
SMS text messaging is an advertising scheme used by professional promoters, which includes lists and sponsored snippets on third party lists. (more…)
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A music promoter ensures that everything is in place for the band including backlines, rider, and accommodations as well as other arrangements. The promoter sets up sound check times also and runs orders of the concert. The promoter arranges support for the band.
How is a radio promoter paid? Deals made with agents and bands, and the popularity of the artist factors into how much a promoter is paid out for his work. Thus, the pay rates vary. Promoters in the Indie regions make less money. Proceeds generated from concerts is paid to the promoter and this amount once more is based on the popularity of the artist, the agent and band agreements, etc. (more…)
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I have been doing so for ages…to be exact 20 years. Figuring out what promoters do is something to consider especially if you are looking to hire someone to promote your music. A qualified promoter who is responsible for publicizing concerts backs music promotion. The promoter takes charge of the show. Like book agents, the promoter acts like an intermediary working directly with band members, concert venues, and clubs. The purpose is to arrange concerts for the musicians. (more…)
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Radio promotion is not rocket science but it still is a science and an art. You can do it just as well, if not better, than any major label or anybody else. Radio promotion is an art that demands a certain style you may neither have nor desire to cultivate. Radio Promotion is a Full-Time Job – The job of promoting a record may seem to be straight forward – send the CD in and call the stations to find out if it is being played. This first glance is only a portion of what goes into getting your CD on the radio.
Radio promotion is one of many essential elements in your overall music marketing strategy provided it is implemented in conjunction with other marketing tactics at the right time. An effective radio campaign can set the stage for your single, and bring massive media attention to it. (more…)
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You need to keep in mind that radio is a business. Radio is a business! That’s right, a business, and a very big one for that matter. In general, radio is transmission of signals where no wires are required and which uses the modulation of electromagnetic waves with frequencies below that of the visible light. Although it was Nikola Tesla who first demonstrated the feasibility of wireless communications in 1893, Guglielmo Marconi, an Italian inventor, was the first to develop workable radio communication. (more…)
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I always wanted to start a blog and write about my life and my world on my blog. Blogging is something that I always wanted to do and never got a chance to do so. This month I got some time on my hands and decided to start working on creating a blog about what I do and how I spend my time doing things. I know I don’t live a very interesting life but I am sure some things in my life some things will be interesting that I talk about. I work in radio as a radio promoter and tracker. I hope you enjoy my music blog.
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